Video marketing has been extremely popular across various industries, and property advertising is no exception. That’s because video marketing is an effective way to extend your reach and gain the attention of new potential clients.
Because of the increase in demand for video tours, it’s only natural to look for creative ways to stand out from your competition. Research has shown that more and more people enjoy watching property video tours when starting their search.
Ways to Stand Out From the Crowd
1. Identify the Best Features of Your Property
Determine what differentiates your rental unit from others. Consider:
- Does it have top-of-the-line luxurious and stylish furnishing and appliances?
- What kind of unique amenities do you offer?
- Does your property have a pool, gym, or private parking area?
- What’s the architectural style of the rental home?
Aside from that, consider the neighborhood amenities. Is the rental near a park or a transportation hub? Is it walking distance to shops and restaurants?
These are the kind of things that attract prospects, so ensure that it gets captured on video.
2. Aim for the Best Lighting
The best results, whether filming a video or taking photos, come from natural lighting. If you can schedule the shoot after sunrise or before the sunset, the light will help to create a nice glow allowing for a picturesque shot.
Let natural sunlight in from the windows and doorways. Draw back the curtains and blinds to let the light stream in. This will create a beautifully lit montage of the rental property.
3. Use a Landscape Format
For viewers to get the clearest idea of the feel, size, and layout of the property, it’s essential to film horizontally. Filming horizontally allows more of the space to be captured compared to the vertical portrait mode.
It’s also more cinematic once you upload the video. Keep in mind that TV sets are designed for landscape viewing. In addition, when you upload your video tour on YouTube, the 16:9 aspect ratio is the platform’s preferred format. So, it’s best to film in the landscape format.
4. Before Shooting, Practice the Best Route
Plan your filming route ahead of time so you can move through the property without any hiccups. If you’re repeating your shot or backtracking in the video tour, it won’t look fluid.
It’s a good idea to keep your doors open so you can walk from one room to another more effortlessly.
Also, when filming, you don’t want to quickly scan the unit. Rather, make sure you spend enough time focusing on main areas of the property. This will help viewers get a better sense of the space.
5. Keep the Video Short and Simple
Our attention spans tend to be growing shorter. That’s why it’s important to keep your video tours around 3 minutes or less. You don’t want to have your viewers leave the video before they finish watching.
A good tip is to show the best features of the property at the start of the video. This leads to immediate interest and higher viewer engagement. Keeping the videos short also encourages frequent re-watching.
Now, let’s look at the key aspects you should focus on.
Key Aspects to Focus On
1. Creating the Title
When crafting the title of your video, make it specific. Here are some things you can consider including in your video’s title:
- The number of rooms
- The property’s location
- The property type (such as a studio condo unit)
You can also include a short description underneath the title.
For instance, the viewer might be looking for a two-bedroom apartment in a specific neighborhood. So, if the title includes all this information, your video will attract potential tenants as they will be quick to click on it.
2. Creating the Introduction
When writing an introduction, it’s best to be direct and name the location. You can talk about the features briefly, but remember that your goal is to present the home visually.
If you have a business website and logo, include them in the video. This lets the viewer know how to get in touch with you. Provide a business email and phone number as well.
3. Creating Captions
Often when property owners conduct a video tour, they’ll use voice-overs. While this method works well, it’s also important to include captions. Some people prefer or need captions, so always include them in the videos.
4. Creating a Call-to-Action
A call to action (CTA) is a statement or phrase encouraging a viewer to take the next step of the process. For instance, you may encourage them to contact you for more details or to schedule a property showing.
By making a compelling call-to-action, you’re inviting the viewer to take an active role in the marketing process. Some even use a discount strategy as a CTA to incentivize prospects to dial the number and reach out.
5. Selecting the Music
Music can enhance videos and create an emotional response in the viewer. That said, make sure your music is not distracting. If it’s too loud, viewers may exit the video immediately. So, it’s best to use a generic, soft sound.
You also want to ensure that you find royalty-free music so your video will not be banned.
The secret to making powerful videos that make an impact is to know your target market. What do they want to see? Once you establish that, then you can build an enthralling story around that.
Video property tours are evidently a solid choice for your rental business! You may also want to consider taking professional images as well.
For further inquiries, contact Bigham & Associates.